HYDROXYAPATITE FORMULA: Built around hydroxyapatite, the mineral that makes up most of your enamel. A fluoride-free tablet for your daily brushing routine, no tube and no water filler.
PURPLE TONE-CORRECTING TINT: Purple sits opposite yellow on the colour wheel, so the tint helps cancel yellow tones as you brush and leaves your smile looking brighter. The same colour-theory idea as purple shampoo. It rinses clean and won’t stain teeth.
PAP INSIDE: Contains PAP, the surface-stain ingredient also used in our whitening strips, formulated to work on the everyday surface staining from coffee, tea, and wine.
CLEAN, CONSIDERED FORMULA: Fluoride-free, SLS-free, and made without microplastics. Vegan, cruelty-free, and made in an FDA-registered facility. A modern upgrade from the plastic tube.